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Categories
Tags
Basics of Pricing
bundling
Competi-tion-based pricing
Competitive Advantage
Component pricing
Cost-based pricing
Cost-plus pricing
Customer-based pricing
Discounting
Dynamic Orientation
Firm Performance
low-margin businesses
Managerial implications
market price
Organizational requirements
penetration strategy
Performance Goal Orientation
price comparability
price differentiation
Price Discrimination
price elasticity
Pricing Capabilities
pricing tactic
Required skills
resources
Risks
Skimming
The right price
Value Delivery
value-based pricing
