- Ideation & Foundations
- Scaling up
- Pitfalls
- Exit routes
Learn how to start your business – from first ideas on product designs to roles and responsibilities within the start-up team.
Entrepreneurial mindset
Ideation
Getting started
Learn how to grow your business with the right strategies for product-market-fit, financing, pricing, marketing and more.
Financing basics
- Is my idea a business opportunity
- Control Terms
- Economic term sheets
- How to get financed
- Sources of finance
- The financing strategy
- Why and how to choose the right type of funding
Market and customer perspective
- Market perspective
- Entrepreneurial marketing approach
- Marketing for Entrepreneurs
- 4Ps: The importance of pricing
- 4Ps: Promoting your business
Venture Capital
Learn about common pitfalls that start-ups typically encounter and how to avoid them. Avoiding pitfalls that others have come across will guide you on a path to success.
Learn how to design an exit strategy for your business and how to convince potential investors.